October 2008
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Cost Of
Living Is Putting Pressure On Health Cost is a barrier to exercise for a third of adults. However, many savvy Brits are now finding free ways of keeping fit
The rising cost of living is putting pressure on
the health and wellbeing of 10.6 million Brits, according to new
research from PruHealth, the insurer that rewards people for
engaging in healthy behaviour.
A staggering 60 per cent cannot
afford the perceived added expenses associated with ‘being
healthy’, suggesting many people believe they can’t afford to
look after their general health and wellbeing in the current
economic climate. And it’s not just our diets that are feeling the impact of tightened purse-strings with a third (32 per cent) of Brits also feeling that cost is a barrier to participating in exercise. A significant number (14 per cent) of UK adults say they cannot currently afford to take exercise classes or participate in paid-for sports activities, which can be frustrating at a time when the Olympics may be inspiring many to get more active.
However, despite the financial pressures of the
current economic climate, holidays are still important to one in
five Brits (21 per cent). It would seem that for some, by
forsaking some of the day–to-day basics, they are still able to
treat themselves and escape from the daily grind.
Furthermore, many savvy Brits (14 per cent) have
found free ways of working out and taking regular exercise, and
with a bit of shopping around there are also healthy produce
options in the shops that have stabilised or come down in price
in the past six months.
Opportunity for savings on Eurostar tickets, Mark Warner
Holidays and Cineworld with PruHealth:
When it comes to looking after your health
and wellbeing PruHealth believes that it pays to be healthy, and
it’s only fair that people who look after themselves in their
day-to-day lives should be rewarded. Policyholders will now
also be able to reward themselves for making the effort to live
a healthy lifestyle with the opportunity for subsidised rates at
some of the UK’s leading lifestyle companies by engaging in
PruHealth and PruProtect’s Vitality programme.
Details of the discounts available are
outlined below:
For full details log onto www.pruhealth.co.uk |
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